Café "Petite France" - Commercial Project
The brief: For this French Café located on the island of Kungsholmen in Stockholm, 10 mins walk from the city's main attractions, a refurbishment was necessary as its popularity increased drastically and needed to accommodate more diners. This café is located in a very historical Swedish building, that captures the attention of many visitors. The building in fact is the first so called "social living" experiment in the city. Built around the 30s, the building has many common areas that all the families could share, such as: a nursery, washing and drying room and the diner. Petite France in fact still serves the approx 30 people living in the building with "food lifts" as in those time. Starting from the café, after the order, the food is located in the lift that goes up directly on the level of the hungry family. This was a pro bono project that I voluntarily proposed to the owners, as I felt that the environment needed a strong refurbishment as the interiors let down on the quality of the food.
Budget expected: 10,000-20,000 euro
Response: The theme that I envisioned for this unique French Café in Stockholm, was those of the vibrant and framboise Art Déco days in the French capital during the 30s. The particular building were the café is located on the ground floor, inspired me for a friendly and "homie" variant of the sophisticated French style.
I decided to introduce right at the entrance sofas and smaller dining tables for those quick diners that wished to grab just a coffee. I decided to create two zones in the main dining room: one for single diners or couples and one for larger groups. In my vision the palette would go from the traditional red colour of the Art Déco style to blues and golds. The original French style lighting that distinguish this movement, will remain and mix very harmoniously with brass Scandinavian table lamps. The floor will have to be replaced as the original one is not in good condition, therefore I decided for a "fish spine" effect with glossy porcelains tiles that will embrace the Art Déco style.
Skills: Mood Board, technical drawing and making a 3D model.
Claudia Ambrosi Portfolio